When Fortune 500 companies are looking to restructure their sales to match modern competition or make best leverage of the newest existing technologies, they tend to overlook the chances and possibilities of Gamification.

They shouldn’t. You shouldn’t.

In fact according to Centrical, a provider of such tools, Gamification raises measurable Sales Performance by 11%-50% for 71% of all companies having implemented it.

This is too significant of a number to ignore. 

So with that in mind, let’s take a look at the 5 best tools for large enterprises. 

Ambition

Ambition takes a non-disruptive, leader centric approach to Gamification. 

Sales Teams are active individually and as whole Teams with their managers. The managers can set up competitions in virtually seconds, and you get motivating notifications to pursue your weekly or daily goals. 

Add on top that it integrates well with Salesforce and their dashboard and you have a tool that has all the basics, offers easy coaching and motivating and great integration that is choosen by a lot of companies. 

Recently they are focusing their product more on Sales Leadership and Coaching, attempting to turn the manager-employee relationship into a coach-apprentice relationship. 

LevelEleven

LevelEleven is a direct competitor to Ambition – they offer the same options and have similar integration. The dashboard is slightly different, and the billing is different. 

In comparison, Ambition is seen as briefly, just slightly more popular regarding customer reviews over LevelEleven, however LevelEleven is used by more large enterprises than Ambition, so they have a certain market experience. 

Recommendation for Ambition and LevelEleven: These are the go-to standard Gamification Tools to test and get your hands on. I recommend making use of the free demos both companies offer. Both are well recepted and tested in the market. You won’t do anything wrong buying any one of these two. 

MicrosoftDynamics 365 – Gamification

Microsoft gets onto every software trend that is taking place nowadays. And they do it quite well, I absolutely love using their Teams software. 

The Gamification tool of their MicrosoftDynamics 365 suite takes a somewhat different approach to the two tools listed before. It is much more playful, highlighted by its XBox dashboard style.

They also have a function to select and create a Fantasy Sales Team, which might be very interesting in terms of having competitions created not exclusively Top-Down but creating horizontal Sales Teams throughout departments. 

It does lack Salesforce integration, but does offer some other ideas and approaches, like messaging and trophies / awards. 

Recommendation: If you are already MicrosoftDynamics 365 user and are looking into an innovative tool that will offer a different approach, this tool is for you. 

Hoopla

Hoopla is centered more about an office centric solution. They put the TV experience in the center of the solution, essentially enabling several broadcasting channels that can be displayed around the office. 

Having this as your USP they offer several customization options around their broadcasting channels. 

One that particularly caught my eye and will definitely improve employee engagement is the social media integration, being able to display certain hashtags from social media. 

And this is not to be underestimated, of course their networks will see the fun things they tweet and think to themselves what a great place to work this is. 

Recommendation: Companies that have a set up TV Broadcasting channel and larger offices, where people are mostly anonymous to each other, therefore the individual person to person view doesn’t offer too much competitiveness.

Centrical (formerly GamEffective)

Centrical takes a more holistic perspective on sales performance. 

Their central selling point is integrating microcoaching, acknowledgement and gamification into a solution that motivates, coaches and and rewards great performance all in one solution. 

Centrical has proven success in Call-Center like or mass calling sales activities, where giving small tweaks and feedback throughout the course of even a day can generate quick and great ROI. 

Centrical emphasizes that they personalize the experience individually for the needs of every company. 

Recommendation: Enterprises with large call center or mass calling sales activities, that look into a personalized experience to optimize their employees performance. 

Summary

This is my Top 5 pick of Gamification Tools for your Sales departments. 

Pick your choice of the one that fits best for you. 

In general I recommend to try out every tool that even remotely fits your needs – all companies have free demos that will help you determine which tool is the right one in your situation. 

You’ll have a horde of sellers hunting your budget, but I’ll be sure you are going to be able to navigate through it. 

With this make the right choice, and I am looking forward to hearing your feedback on how the tool works out for you. Did it increase your department’s sales performance? Did it help at all? 

Let me know in the comments. 

Until Then, Best

Philipp